Facebook logo change 2023

 

Meta states that the platform boasts a jaw-dropping 2 billion daily active users every single day.

"Simplicity is best!

Meta is constantly reevaluating its identity, shifting from the old to the new, and it's working its magic. As we scroll through online readers and pages, it becomes clear that you can't please everyone. Critics were in awe when they saw the new Facebook logo. Comments poured in from the public and critics alike, some criticising the change as merely being blue! 'What's wrong with these brands? Why do they make such unnecessary changes to show off their gimmicks?'

“The goal of our work was to expand upon our foundation and create the defining mark of our brand that anchors the identity system across Facebook. We wanted to ensure that the refreshed logo felt familiar, yet dynamic, polished and elegant in execution. These subtle, but significant changes allowed us to achieve optical balance with a sense of forward movement.”

- Dave N., Director of Design, Facebook.

In our opinion, colour is not the only thing that has changed. Let's start from the beginning. First, they removed the old gradient, which was a significant advancement in the quality of computer and device screens. Branding with gradients and shadows was in vogue, but they've transitioned from the era of gradients and confusion to a state of greater clarity, authenticity, and depth with this Facebook blue. They've also emphasised the logo by creating a clear contrast between the surfaces, which is a commendable effort.

In addition to changing the button colour, they've also worked subtly on the letter "f" by giving it more space on the blue button's canvas and shifting the bar of the letter from left to right and the stem from side to the centre of button. This slight adjustment has resulted in a more balanced and satisfying design.

Using our custom typeface, Facebook Sans, we redesigned the wordmark and logo to create a consistent treatment and improve overall legibility across Facebook. Similar to the changes to the logo symbol, these refinements allowed us to build upon the heritage of our identity, while creating a stronger relationship between how the wordmark pairs with the rest of the typeface.

These minor changes have led to significant acceptance in the eyes of viewers.