Facebook logo change 2023
Meta states that the platform boasts a jaw-dropping 2 billion daily active users every single day. "Simplicity is best! Meta is constantly reevaluating its identity, shifting from the old to the new, and it's working its magic. As we scroll through online readers and pages, it becomes clear that you can't please everyone. Critics were in awe when they saw the new Facebook logo. Comments poured in from the public and critics alike, some criticising the change as merely being blue! 'What's wrong with these brands? Why do they make such unnecessary changes to show off their gimmicks?' “The goal of our work was to expand upon our foundation and create the defining mark of our brand that anchors the identity system across Facebook. We wanted to ensure that the refreshed logo felt familiar, yet dynamic, polished and elegant in execution. These subtle, but significant changes allowed us to achieve optical balance with a sense of forward movement.” - Dave N., Directo